Berufliche Schule für Medien und Kommunikation, Eulenkamp 46, Hamburg
(google map: https://goo.gl/Ve3W9A)

write to chair(at)helta.de
No charge for members
5 EUR for non-members (refundable upon joining HELTA)
(Attendance/Fortbildung certificates provided)


17:30 - 19:00 Future-proofing Business English (1730-1900) 

How will we be teaching Business English in one, three, or even five years from now? Which approaches, methods and resources will we, and our learners, still be using? What will we be doing differently, and what will we not be doing at all? And how will they, and we, have adapted in the meantime?
Following these thoughts, there are key questions we should be asking ourselves when considering the future of Business English learning and teaching, and how to future-proof the services and products we offer.
This interactive workshop will address such questions and dig deeper to discuss and debate key issues, as well as sharing insights from recent research and our own strategy at York Associates.

19:30 - 21:00 Using authentic case studies

This session will look at the benefits of using authentic case studies in your training and explain how you can source ideas and content to create your own. We’ll look at different types from quick and simple ideas to more complex and comprehensive cases, with content drawn from individuals as well as corporate messaging and the media.

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About Mike: Mike Hogan delivers language and communication skills, and international team training to clients throughout Europe and sometime further afield. He also leads York Associates’ marketing, digital learning and teacher training divisions.
His publications include Business English for Beginners A1/A2 (Cornelsen), the award-winning Basis for Business B1/B2 (Cornelsen), and regular articles in Business Spotlight magazine.
He lived and worked in Germany for 15 years before moving to York, UK with his family in 2014. While in Germany, he worked both as a freelance and employed Business English trainer, and delivered courses in schools, companies, university and online.


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